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Google AdSense?

Firstly a quick preview on the ins and outs of a Google Adsense Account. What is Adsense? It is management centre for webmasters who want to display text and image adverts on their website that are automatically geared to showing advertisers relevant to the content of that site or individual page. Adsense advertising takes two forms: banners and search. Each banner comes in various regular sizes that you would expect and can display either text adverts, images or videos and can be colour customised to better integrate into your own design, font choice is fixed though. Adsense for search takes two variations in itself, you can place a search box on a page that either redirects to the Google country specific search engine of your choice or it can redirect to a bespoke results page on your own site showing Googles results. These results pages will have advertisers on them also. Each type of integration use a piece of script (currently javascript, no php yet) that you place in the location you want to show the ads/results. You make money whenever a user clicks on one of these adverts. These earnings are dictated by how much the advertiser has paid to be listed in the banner or searches and by what percent of the revenue you are allocated (this percentage is not openly discussed by big G). Each click is monitored through tracking systems that attempt to eliminate fraudulent clicks and the results can be seen in the reports section of accounts. See the terms of service (TOS) for more details on fraud. This tracker will let you see your click through rates (CTR) which is the percentage of people who have viewed your ads and clicked on one of them. You will also see how much you have earned per day and can create separate "channels" which allow you to track the performance of individual websites or even pages. But what is adsense
Not exactly pretty are they ... but with hundreds of thousands of sites now using adsense for revenue people are getting used to seeing this form of advert. To find out if using Adsense makes sense for your website before opening an account there is a preview tool available. This is a download that adds a feature to your right click functions whereby you can click on any page and get a preview of what types of ad would be shown. It uses the words and other content available to determine what would be relevant and you can decide if such text would be something that your users would actually click on in the first place. Help is always available through their help database or through the contact forms available in the management centre. There is also adsense's blog that keeps people up to date with the current changes and new features.

So how do you make money with Google Adsense? Well having spent a long time as an adsense publisher, the best trick I've learned is: there are no tricks and there are no secrets. What you have to do is keep adsense earnings as an afterthought. Put this in real world context (an art that is steadily becoming lost), if you were to focus on the sponsors of an event and build an event around them that's a pretty lousy event. However, if you put on a Monster Truck show Ford will pay you a fortune to advertise as they know loads of people will come. Traffic is the only way to a successful AND LONGTERM business model on the internet. Think of the major ad sense players right now - YouTube and Digg earn millions but they were not created for that purpose. These sites were created to develop traffic and then the income came later. You need to develop something that people want to come to (technical term is "sticky web pages") so that you do not rely solely on search engine traffic. You only have to spend a few hours trawling through the webmaster forums to read about the number of businesses that go under just because of a simple algorithm change. It doesn't even have to be an original thought, you can take a larger concept such as Digg and just make it local e.g. Scotland, Texas, Sydney etc. Trust me, you are more likely to get a decent stream of revenue from being the top of a small niche than from throwing a billion pages at a huge industry. Also, with traffic and a niche comes prestige so that even if you do not rank for the best keywords in your niche you will have a strong base of regular visitors that will keep coming back.

Posted by admin on March 19 2010 · 0 Comments · 119 Reads ·